Our vision
The rose florists.
Our novel approach to the traditional profession of florist stems from our passion for roses. A passion we are eager to share with as many people as possible, by setting ourselves the highest standards in terms of quality, refinement and beauty.
Our mission
Our corporate mission includes:
- Helping to produce (or producing ourselves) the finest and most original roses. We actively defend producers of old rose varieties and garden roses.
- Creating the most elegant and refined bouquets and flower arrangements and offering them at an affordable price through our stores and on our website
- Creating rose-related fragrances, food products and cosmetics.
- Offering our customers highly imaginative gifts for a unique experience.
- Helping our franchisees to defend our brand and our concept around the world.